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“The wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great.”

-Tony Hsieh, CEO, of Zappos.com

This book will make you uncomfortable.

Depending on what you do all day, it might make you extremely uncomfortable.

That’s a very good thing, because you deserve it. We all do.

Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect.

This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.

There, my review is almost as long as the first chapter of the book. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.

Stop reading the review. Buy the book.–Seth Godin

How K. A. Is It?

This is the first time, I believe in my life, that I’ve read an entire book in one weekend. Of course it could be because of all of the rain and flooding in my hometown of Nashville right now that is keeping me inside reading, but I actually did it! Or maybe it was the short chapters that really helped to keep the book going, or maybe it was the great content that helped to keep my interest.

This book was exactly what I needed to read right now. Overall, it is a great book for anyone who is thinking about starting a new business, has already started a new business, or has been in business for year. It challenges the way businesses are being ran right now and really puts into place what is important and what isn’t. One of my favorite chapters spoke about how meeting should be no longer than 7 minutes and you should set a timer at the beginning of every meeting and once the timer goes off, the meeting is over. Too many meetings go hours and hours, which is really not needed and take up valuable work time.

The guys over at 37 Signals really “get” business. In fact, in the book they tell you the reason why they wrote the book was because it helped them gain more profit then they will ever see. For instance, after reading the book, I’ve decided to start using Basecamp for my company I work for to help with some project management. All they did was write a book about things they’ve learned as a company over the years, and now they’re selling not only the book, but their products as well.

My friend told me about this book last week and I got it Friday and read through it in two days. It’s an amazing read that I will continue to refer back to for the rest of my life. There were so many good chapters and ideas that I plan to use as I continue to grow my business.

Rating: 5 out of 5

Get your copy here

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