Social Media Tips: Gaining followers without tweeting once.

This past weekend, I had the opportunity to read Jason Fried’s latest book called “Rework” (See my post here)

Anyways, one part of his book that really stuck out, was that when you have a great idea to share it. Where most people today would have an idea and keep it to themselves and not share it, Jason said that we should do the exact opposite. So here we go.

Gaining followers without tweeting once.

I’ve come up with a pretty cool way to gain followers without tweeting once. And you can do it in three simple steps.

1. Search Twitter

Screen shot 2010-05-06 at 5.08.32 PMObviously the first step before this one is to sign up for a free Twitter account. Once you have a Twitter account though, you need to think of a topic that goes along with your Twitter account. My “test” for this was one that I created called KasocialmediaHT (http://www.twitter.com/kasocialmediaHT) and my topic that I picked was “social media.” So you will need to go to search.twitter.com and there you can search for any topic of your choice. (Side note: I would recommend clicking on the Advanced Search feature on the page to make your topic a little more specific. There you can find exactly what you are looking for as well as take words out of it, and what I found to be the most helpful was that the tweets are actually in English.) So what this does is searches Twitter for your topic and puts everything on one page. Once you’re done with the search, you will see on the right side that there is a RSS feed that is produced from this search. So all you need to do is Right Click on the RSS feed and copy the link location.

2. Feedburner

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So it would be REALLY easy if you were able to post Twitter feeds on Twitter, but you can’t. So my way around this is to take the feed you have copied and create a feed of it using Feedburner. (http://www.feedburner.com) Feedburner was bought by Google, so as long as you have a Google account, you should be able to sign up for this for free. Then you’ll need to create a feed and go through all of the steps and at the end, you’ll get another “Feed.” Once again, copy this link location.

3. Twitterfeed

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Once you have that feed, you will need to go to Twitterfeed (http://www.twitterfeed.com) This is a great tool that takes RSS feeds and can post them to different sites and one of them is Twitter. Sign up for an account if you haven’t already, and then go through the steps of creating a Twitter feed. (Side Note: Make sure while you setting it up that you pay special attention to the amount of times that it will be posting. I recommend either once every 24 hours or once every 12 hours. If you start posting up to 5 times every 30 minutes, people will start to notice as they will post them back to back without space.) And at the end, it will ask how you want to send these out. And you can there connect it with your Twitter account.

So what does this do?

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Basically, by doing the previous three steps, you have created content that will be automatically posted to your Twitter account. I’ve started using this technique about a month ago and already have 116 Followers without tweeting once myself. One of the biggest things about social media is getting content to tweet about. Using this technique, you are always filling your Twitter account with content that is actually pretty pertenant to things they like.

Comment if you have any questions on how to make this work for you. I’d love to answer them.