“The wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great.”

-Tony Hsieh, CEO, of Zappos.com

This book will make you uncomfortable.

Depending on what you do all day, it might make you extremely uncomfortable.

That’s a very good thing, because you deserve it. We all do.

Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect.

This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.

There, my review is almost as long as the first chapter of the book. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.

Stop reading the review. Buy the book.–Seth Godin

How K. A. Is It?

This is the first time, I believe in my life, that I’ve read an entire book in one weekend. Of course it could be because of all of the rain and flooding in my hometown of Nashville right now that is keeping me inside reading, but I actually did it! Or maybe it was the short chapters that really helped to keep the book going, or maybe it was the great content that helped to keep my interest.

This book was exactly what I needed to read right now. Overall, it is a great book for anyone who is thinking about starting a new business, has already started a new business, or has been in business for year. It challenges the way businesses are being ran right now and really puts into place what is important and what isn’t. One of my favorite chapters spoke about how meeting should be no longer than 7 minutes and you should set a timer at the beginning of every meeting and once the timer goes off, the meeting is over. Too many meetings go hours and hours, which is really not needed and take up valuable work time.

The guys over at 37 Signals really “get” business. In fact, in the book they tell you the reason why they wrote the book was because it helped them gain more profit then they will ever see. For instance, after reading the book, I’ve decided to start using Basecamp for my company I work for to help with some project management. All they did was write a book about things they’ve learned as a company over the years, and now they’re selling not only the book, but their products as well.

My friend told me about this book last week and I got it Friday and read through it in two days. It’s an amazing read that I will continue to refer back to for the rest of my life. There were so many good chapters and ideas that I plan to use as I continue to grow my business.

Rating: 5 out of 5

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Get the business leader’s guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales.

Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called “tweets”–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone.

Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.

The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

How K. A. Is It?

I really enjoyed reading this book. At first, I was a little skeptical, as the first couple of chapters were all about how to setup a Twitter, how to create a background, and all of the “simple” steps. Although some of the things he wrote about were very helpful, since I’ve been setting up Twitter pages for about a year now, I felt like I am a little more advanced and was hoping the book would get there.

And it did.

The book really took off and talked about how to effectively use Twitter to gain more followers and probably my favorite parts of the book were the times he talked about others who were using Twitter effectively and what they were using it specifically for.

It also had a great chapter on some of the best Twitter tools. Which some I was using already and actually have written reviews about on this site, and others I have never heard about before.

Probably my favorite chapter was the second to last one. Joel did a great job of creating a 30-Day Plan for using Twitter and for using it effectively. I think his plan was very great and surprisingly I have been doing what he has been saying and almost on the days he had talked about. I’m not saying this to make myself sound like I know what I’m doing, but I’m saying it to say that I agree with Joel and will tell you first hand that this 30-Day Plan really does work and is very effective.

He ended the book with a chapter about some people who you should follow and I’ve been very excited to get to know these people more and see how to use Twitter effectively.

Overall, I think this book is excellent for anyone who is wanting to use Twitter to build their brand effectively. Whether you are a beginner to Twitter or have been on Twitter for years, this book is for you.

Rating: 5 out of 5

Get your copy here